About Us

Lived. Felt. Given a Frame.

Ubumuntu Production Group is an independent creative studio founded in 2023 in Amsterdam, delivering cinematic work with the soul of a poet and the nerve of a rebel. The company produces feature films, dance films, documentaries, commercials, interviews, music videos, and sound, while also offering creative consulting for bold and unconventional projects.

The name "Ubumuntu", a word from Kinyarwanda meaning humanity, reflects a deeper philosophy: not a sanitized idea of humanity, but the full, complex, and interconnected reality of it. The word was brought back from Rwanda by the studio's founder, Elena Goldberg, and stands as the guiding principle behind the company's creative vision — to create work that carries emotional weight and genuine human connection.

Ubumuntu works with independent artists, entrepreneurs and creators driven by passion, curiosity, and conviction. The mission is simple but demanding: to create art that matters — work that resonates beyond the screen and lives in the space between intention and discovery, where true storytelling begins.

Behind the Camera

Elena Goldberg
THE DIRECTOR

Elena Goldberg is an entrepreneur, filmmaker, venture and product designer, and multidisciplinary artist working at the intersection of storytelling, technology, and visual expression. She is the creator of Where The Wild Love Is (WTWLI), a wildlife-inspired meditation experience described as a "documentary for the mind".

With over 18 years of experience across creative, technological, and business fields, Elena combines artistic sensibility with strategic thinking, focusing on character-driven storytelling with emotional and cultural impact and innovative approaches to production.

In parallel with her creative work, Elena is also a venture and product designer, leading consulting services that support the development of new ventures, creative products, and innovation-driven projects across multiple industries.

Alongside filmmaking, she is a wildlife photographer and conservation advocate, using storytelling through her Wild Around initiative to raise awareness about wildlife and environmental challenges. She has also been involved with the Wildlife Conservation Film Festival, contributing to the global wildlife filmmaking.

Her work consistently explores themes of perception, connection, and the subtle interplay between the natural world and inner human experience.

The Team

Cast & Crew

We are a compact and highly versatile team, where many members contribute across multiple roles throughout the creative process. This multidisciplinary approach allows us to move quickly, stay flexible, and maintain a strong creative vision from concept to completion.

Alongside our core team, we collaborate with a wide network of independent artists, performers, technicians, and storytellers, bringing together the right talent for each project. This extended creative community allows us to scale productions and transform ambitious ideas into reality.

Technical

Equipment & Technical Infrastructure

Ubumuntu Production Group maintains its own technical infrastructure, including professional lighting, grip, electrical equipment, cameras, and lenses, enabling us to operate efficiently and support fully independent productions.

Our in-house equipment allows us to maintain flexibility, affordable costs, and creative control across a wide range of projects. When specific productions require additional tools or specialized gear, we can source and rent the necessary equipment to meet the technical and creative demands of the project.

Our technical specialists have extensive hands-on knowledge of the equipment and production workflow, ensuring that every setup is safe, reliable, and optimized for the creative vision.