Daily Southern Chronicle

For the promotion of Sweet Cherries Ahead, Ubumuntu Production Group developed a bold and immersive campaign that extended the film’s narrative beyond the screen.

At the center of the campaign was the creation of a fictional newspaper, The Daily Southern Chronicle. Visitors to the live show received a printed edition upon arrival, while a digital version was made available online for audiences to download.

The newspaper was designed as a storytelling artifact from the film’s universe. In the film, one of the antagonists is seen reading The Daily Southern Chronicle, making the publication a narrative bridge between the cinematic world and the audience experience.

Filled with local-style stories, mysterious reports, and questions surrounding missing girls, the newspaper invited audiences to step deeper into the atmosphere of the film, transforming a traditional promotional tool into part of the immersive storytelling experience.